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Growth Spartan (English)
1) Introduction: Welcome to Growth Spartan
Welcome and course overview (6:21)
2) Journey Of A Startup
Listen. Offer. Validate. Explode. (1:55)
3) Validation And Testing Your Idea
MVP: Exploration [2 Videos] (14:53)
WORKSHOP 1: Creation of Experiment (11:10)
Resource: Creation of Experiment
WORKSHOP 2: Creation of Script (12:32)
Resource: Script
MVP: Pitch (9:52)
WORKSHOP 3: Creation of landing page (10:30)
MVP: Concierge (6:30)
4) Building Customer Personas
Definition (4:34)
Example 1: Customer Persona (4:05)
Example 2: Customer Persona (1:34)
Example 3: Customer Persona + Tools to build persona (8:53)
WORKSHOP 4: Lets build a customer persona (15:29)
Persona Template
5) User Flows and Wireframing
Definition: User Flows + Sketches + Wireframes (16:04)
WORKSHOP 5: Building Sketches/User Flows (13:34)
WORKSHOP 6: Building Wireframes (10:07)
6) Prototyping (Guest Lecture: Libby Tucker)
Prototyping Part 1 (Domain Name, Hosting) (12:42)
Prototyping Part 2 (Integration with plugins + how to prototype) (7:46)
7) Lean Startup Case Study
CASE STUDY 1: Text My Face (6:41)
8) Introduction To Growth Hacking
Definition+ Difference between GHacker & Digital Marketer (6:17)
9) Marketing Channels
Free & Paid channels (3:52)
10) Tracking Tools
Product Analysis (Conversion Analysis, Heat Maps, A/B Testing) (14:33)
Product Management Tools (8:00)
Project Management + Cust Dev + Social Tools (11:00)
Acquisition Tools - Part 1 (4:46)
Acquisition - Part 2 + Sales + Retention Tools (3:15)
WORKSHOP 7: Implement Optimizely (7:57)
11) Product Market Fit
Definition + Measure Pdt Market Fit + Tools (6:02)
12) Building Your Business Model
Lean Canvas (4:15)
Lean Canvas Template
13) Setting Business Goals
Revenue Goals + OKR's + Growth Metrics (13:39)
Resources : OKR's
Resources: Metrics
14) Lean Analytics
Definition (5 Metrics: AARRR)
Acquisition ( Channels, Tools, 14 Hacks) [11 Videos] (30:38)
Activation (Channels, Tools, 5 Hacks) [4 videos] (7:02)
Retention (Definition, Tools, 6 Hacks) [2 videos] (10:00)
Referral (Definition, 5 Hacks) [3 videos] (7:58)
Revenue (6 Hacks) (7:20)
15) Growth Hacking Examples (Rocket Internet + Lean Startup Machine)
Rocket Internet Growth Hacks [2 videos] (8:30)
Lean Startup Machine Growth Hacks (+13 examples) [5 videos] (27:10)
16) Case Study 4: Shutterstock's Educational Product ($200,000 to 1,000,000 ARR)
Data Analysis + Experiments & Growth Strategies (49:19)
17) Creating a Growth Culture
Creation of Strong Growth Culture (3:07)
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MVP: Concierge
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