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Growth Spartan (English)

Launch & Scale Your Startup Bootstrapped

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Your Instructor

Anirudh Narayan
Anirudh Narayan

Anirudh Narayan has worked with over 500 aspiring entrepreneurs and over 10+ successful startups in US, South America, Africa and India with User Acquisition, Growth Hacking & Business Development. Before branching out on his own, Anirudh worked with Shutterstock as a Growth Hacker where he managed an annual marketing budget of $250,000. Anirudh also led growth for Lean Startup Machine in Americas & Africa expanding to 120 cities around the world. Anirudh holds a masters degree from Columbia University in Management Science and Engineering.

Most aspiring entrepreneurs have an idea but are trying to figure out next steps. Some entrepreneurs have a prototype but are trying to figure out ways to scale their business. At whatever stage of development, there are tools and techniques that can be used to increased your chance of success. In this course, you'll learn different tools, techniques and methodologies to help reach product market fit quickly and scale your business while being data driven. These techniques have been applied by 1000's of startups & large enterprises all over the world and every entrepreneur should have access to these techniques.


  • Idea Validation: Learn how to validate demand for your product using lean startup and growth techniques
  • Customer Development: Take customer feedback, find early adopters & build personas
  • Achieving Product Market Fit: How to measure and reach product market fit
  • Creating User Flows: Creating product flows, user flows and on-boarding process
  • Building A Prototype: How to create simple technology product online
  • Creating A Business Model: Chalk out your unique value proposition, revenue streams and other aspects of business model
  • How to Grow Your Product: Use tools, growth hacking techniques and to grow your product
  • Setting A Growth Culture: Learn to set a process of growth within your startup


  • Aspiring entrepreneurs who want to launch their idea and want to know next steps
  • Entrepreneurs looking to learn growth techniques to scale their business
  • Digital Consultants & Marketers who want to be data driven growth specialists
  • Incubators & Accelerators who can improve their startup's performance tremendously
  • Angels & VC's who want to their entrepreneurs to be data driven.
  • Entrepreneurship professors who want to teach new methods and techniques to their students


  • 7 hours of content to take your idea to market and scale
  • 10 hands on exercises to help you understand each of these concepts
  • Over 40+ different techniques to acquire, activate and retain users.
  • 2 case studies on lean startup and growth hacking techniques to help build you a mindset.
  • Access to a private community of growth specialists in the world.

Course Curriculum

  1) Introduction: Welcome to Growth Spartan
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  2) Journey Of A Startup
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  7) Lean Startup Case Study
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  8) Introduction To Growth Hacking
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  9) Marketing Channels
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  11) Product Market Fit
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  12) Building Your Business Model
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  15) Growth Hacking Examples (Rocket Internet + Lean Startup Machine)
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  16) Case Study 4: Shutterstock's Educational Product ($200,000 to 1,000,000 ARR)
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  17) Creating a Growth Culture
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Frequently Asked Questions

When does the course start and finish?
The course is a self-paced course that goes live on November 15, 2015. Signing up for the course before that date automatically gives you access to a free email course and an insider sale discount. However we do suggest finishing the course in less than 30 days to keep you focused and dedicated.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Is this course specifically focused to creating technology products or services?
Most of these techniques have been derived after working with multiple startups across various industries. Technology has made it easier to collected data and take your idea to market. But all these concepts translate to any industry, any type of business. The idea of this course is to validate demand, start small, test hypothesis and collect data to drive decisions. So the course is for all types of entrepreneurs.
What if I can't pay via paypal or credit card?
Please reach out to me at [email protected] and we can figure out another form of payment.
Do you have discount for students?

It's my mission to spread the learning of these techniques and tools to as many people as possible. Tell me how much you can pay and we'll definitely try to work out a deal.


"Anirudh's coursework has proved to be one of the most defining moments that has really geared Cuestionarix's growth in the last 3 months. We managed to increase user acquisition by 60% only last month, and visits in 200%, by being disciplined with the recommendations in the course. In general, we started by mapping out our funnel, setting up growth goals, and learning from our customers through Buyer Personas, we went "down and dirty" with out user data and learned how to manage it to provide meaningful answers to our growth questions. We experimented with content marketing messaging, social validation, creating drip campaigns, adding transactional emailing/SMS, measuring channel effectiveness, A/B testing, generating PM Fit surveys, analyzing user flow, and optimizing UX. Ani's course gives you the knowledge and the tools to implement a solid growth hacking system, for you to lead it. I totally recommend you taking the course."

- Sebastian Nankervis, Head of Growth Cuestionarix

"This course has been extremely beneficial to me and my team. Thanks to the course we have learned that data analysis should have a conclusive result and connected to all activities defined in digital strategy. This learning will help us create more effective strategies for our company and our clients."

- Alejandro Vara, (CEO at Domo Soluciones Web, Serial Entrepreneur)

 Han Qiu ,Tech Lead, Shutterstock“This course provides tremendous knowledge about how to launch an idea, acquire users and retain them. The course is hands-on while keeping the big picture in mind.”

- Han Qiu, Tech Lead Shutterstock

Adriana Alban, Director Of Inbound Marketing“It’s a super practical course to launch and scale your idea. Many ideas, examples and tools to help build your business”

- Adriana Alban, Director of Inbound Marketing, Hiperestrategia Consultants

"I really enjoyed the course. It was a concise way to learn more about launching and scaling your startup using lean startup and growth hacking techniques. I'm looking forward to implementing these concepts in my idea."

- Fernando Riveria, CTO at ETF.com

"Coming from a media background, I thought the course would be very technical. But the concepts can be understood by anyone and it's been broken down into simple steps that anyone would benefit from this."

-Erika Reyes, Production Manager, Kino Productions

"Really informative content. The examples and frameworks discussed should be a mandate for startups within accelerators and incubators for their startups to grow".

- Fernando March, VC | Partner & Board member at TurtleBay Capital

"Super cool course! Lots of learning and lots of insights."

- Estela Navarrete, Software Architect

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