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Scale Your Startup

Welcome To Growth Spartan

Introduction (6:23)

1) Introduction To Growth Hacking

Definition + difference between a growth hacker & digital marketer (6:17)

2) Marketing Channels

Free and Paid Channels (3:52)

3) Tracking Tools

Product Analysis (Conversion Analysis, Heat Maps & A/B Testing) (14:33)
Product Management Tools (8:00)
Project Management + Cust Dev + Social Tools (10:58)
User Acquisition Tools - Part 1 (4:46)
User Acquisition - Part 2 + Sales + Retention Tools (3:15)
Workshop 1: Implement Optimizely (7:57)

4) Product Market Fit

Definition + Measure Product Market Fit + Tools (6:02)

5) Building Your Business Model

Lean Canvas (4:15)
Lean Canvas Template

6) Setting Business Goals

Revenue + OKR's + Growth Metrics (13:39)
Resources: OKR
Resources: Growth Metrics

7) Lean Analytics + 34 Growth Examples

Definition (5 Metrics: AARRR) - Text + Examples
Acquisition (Channels, Tools, 13 hacks) (30:06)
Activation (Channels, Tools, 5 Hacks) (7:02)
Retention (Definition, Tools, 6 Hacks) (10:00)
Referral (Definition, 4 Hacks) (7:58)
Revenue (6 Hacks) (7:20)

8) 16 Growth Hacks [Rocket Internet + LSM + Shutterstock]

Rocket Internet Growth Hacks (4 examples) (8:30)
Lean Startup Machine Growth Strategies (12 examples) (27:15)

9) Case Study: Taking Your Product From $200,000 to $1,000,000 in Annual Revenue

Data Analysis + Experiments & Growth Strategies (49:19)

10) Creating A Growth Culture

Creation of Strong Growth Culture (3:07)

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Definition + difference between a growth hacker & digital marketer

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